Founder Files: New Shops in NY, Bacon-Fried Potato Salad & a Tinned Fish and Condiment Board

Something I’ve noticed: Creative founders of food and home companies are doubling down on shops. My theories on why: 1) The isolation of the pandemic made people understand that as much as we may annoy one another, we also really need to be together in person. 2) The internet is becoming a largely commoditized place dominated by a few soulless behemoths (AI for info, Amazon for basics, Meta for social). 3) If you have a brand and you haven’t already built a following online, the physical world is the next best way to reach and connect with people.



Shopping and eating out are becoming our dominant forms of offline entertainment. A few local stand-outs I’ve admired over the past year or two:

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